How to Build your Clientele

The best way to get into a slump is to stop staying in touch with your network.

When friends lose contact with, or don't nurture their relationship, those friendships wither and die. And by the same token, when businesses fail to acknowledge their clients and important others in their network, even those companies with strong branding in place, those clients move to competitors, to seek better treatment. You build character through your attitude. Your attitude helps build rapport. Rapport builds credibility. And credibility, rapport and character all rest on the foundation of your actions. Staying in touch builds your network, strengthens your business and increases sales. Wouldn't you rather have repeat business from loyal customers, than having to go out and continually make one sale per customer?