How do you create more business? From large corporations to the small business owner, this is the million dollar question everyone mulls over. You can spend loads of money on studies and committees devoted to the question, but it really boils down to something very basic: show interest in others.
Clients can quickly discern between sincerity vs. self-interest. The question remains, how can you be certain you are being perceived as sincere? Being genuine could be as simple a gesture as looking at the client's business card for 10 seconds after they offer it to you.
A large corporation may need to work at this end result harder, in order to implement this strategy uniformly across all departments and franchises.
Implementing training about relationship marketing and developing efficient, yet simple systems to nurture client relations will go a long way to helping this mission along. And as long as this vision is outlined clearly, it's achievable on small or grand scale.
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